Ghana has officially launched “December in GH 2025,” its flagship cultural and tourism campaign, with government leaders promising a revitalized, globally focused celebration of Ghanaian heritage. Held at the banquet hall in the Flagstaff House in Accra, the high-profile launch signals the country’s ambition to position itself as a premier destination for cultural tourism and diaspora engagement.
The Chief of Staff Hon. Julius Debrah led the launch with a passionate call to action, describing the initiative as a national movement rather than a government program. “Ghana has a product. If well managed, it will take its rightful place on the global stage,” he said, urging Ghanaians across all sectors to promote the country’s cultural wealth through digital storytelling and social media.
Highlighting Ghana’s unique history, vibrant arts scene, and international recognition, Hon. Julius Debrah encouraged citizens and influencers alike to become brand ambassadors for the nation. “If you just post a 30-second video showcasing our music, dance, or culture and end with #DecemberInGH, that’s marketing. That’s nation branding,” he stated.
The Minister for Tourism, Culture and Creative Arts, Hon. Abla Dzifa Gomashie, who framed the campaign as a deeper cultural renaissance indicated that “December in GH” has evolved into more than a festive season. It is now a cultural movement, a global call to come home,” she declared.
She shared experiences from Nkyinkyim Museum, a creative spiritual space welcoming visitors from the diaspora, and called for sustainable practices in preserving Ghana’s natural and cultural heritage. “Ghana has become the cultural capital of Africa,” she said.
Maame Efua Houadjeto, CEO of the Ghana Tourism Authority (GTA), emphasized the economic significance of the campaign, revealing that over 200,000 international visitors arrived during the December 2024 season. This influx, she noted, created thousands of jobs and generated substantial foreign exchange.
“Tourism is now a driver of innovation and livelihood,” Houadjeto said. “We are no longer just selling destinations; we are curating experiences.” She cited music, film, fashion, food, and heritage tours as key components of the campaign, while stressing the need for visa facilitation, private sector partnerships, and strong branding to remain competitive globally.
The 2025 edition of “December in GH” will expand its reach beyond Accra, aiming for a nationwide celebration involving all regions, creatives, and diaspora communities. The campaign forms part of Ghana’s broader black star experience strategy.
As the country prepares for a packed calendar of December events, stakeholders say Ghana is ready to once again open its doors to the world, vibrant, innovative, and proudly rooted in its cultural identity.
Source: Delassie Mabel Awuku-PR-Unit-MoTCCA
