Accra, Ghana \u2013 May 15, 2025
\nThe Executive Director of EMY Africa, Kojo Soboh, has paid a courtesy call on the Minister for Tourism, Arts and Culture, Hon. Abla Dzifa Gomashie, as part of efforts to deepen collaboration between the government and the private sector in promoting Ghanaian culture on the international stage.
\nDuring the meeting, Mr. Soboh shared EMY Africa\u2019s upcoming slate of high-profile events aimed at celebrating African excellence and promoting cultural exchange. Key among them is the Africa Rising Symposium, slated as the opening ceremony for their broader event calendar, which will take place in South Africa in September, Nigeria in October, and culminate in the main EMY Africa Awards in November.
\nAccording to Mr. Soboh, EMY Africa\u2019s events, including past showcases like the EMY Africa Awards in London, serve as powerful tools for marketing Ghana globally. \u201cThrough fashion, arts, and storytelling, we bring Africa\u2019s beauty and talent to the world. We are eager to partner with the Ministry to amplify Ghana\u2019s cultural footprint,\u201d he added.
\nHon. Abla Dzifa Gomashie, warmly receiving the team, expressed admiration for EMY Africa\u2019s vision and echoed the importance of intentional cultural packaging. \u201cWe need to re-look at how we present Ghanaian culture, even something as simple as yam and garden eggs can be transformed into a fine dining experience,\u201d she said, pointing to global examples such as Morocco’s tourism model.
\nShe lamented missed opportunities in past international events where Africa was underrepresented or misrepresented, emphasizing the need for authentic storytelling and high standards. \u201cWe are descendants of storytellers. We must do better at telling our own stories with excellence,\u201d she stated passionately.
\nThe Minister reaffirmed her personal commitment to supporting EMY Africa’s initiatives and welcomed further collaboration between the Ministry and the brand. She also highlighted the importance of partnerships over competition between government and private cultural stakeholders.
\n\u201cThis is not a competition. If we have people doing what we\u2019re supposed to be doing, we must embrace them as collaborators. Your proposal is not only different; it speaks to a higher level of engagement and visibility for Ghana,\u201d Hon. Gomashie concluded.
\nThe meeting also saw the presence of Mr. Divine Kwame Owusu Ansah, Director for Culture at the Ministry, signalling official interest in ongoing dialogue between EMY Africa and government agencies as Ghana positions itself as a top destination for cultural and creative experiences across the continent.<\/p>\n
Source: Mabel Delassie Awuku- Public Relations Unit
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Accra, Ghana \u2013 May 15, 2025 The Executive Director of EMY Africa, Kojo Soboh, has paid a courtesy call on the Minister for Tourism, Arts and Culture, Hon. Abla Dzifa Gomashie, as part of efforts to deepen collaboration between the government and the private sector in promoting Ghanaian culture on the international stage. During the…<\/p>\n","protected":false},"author":5,"featured_media":5910,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5914","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-updates","category-1","description-off"],"_links":{"self":[{"href":"https:\/\/www.motcca.gov.gh\/motcca\/wp-json\/wp\/v2\/posts\/5914","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.motcca.gov.gh\/motcca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.motcca.gov.gh\/motcca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.motcca.gov.gh\/motcca\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.motcca.gov.gh\/motcca\/wp-json\/wp\/v2\/comments?post=5914"}],"version-history":[{"count":2,"href":"https:\/\/www.motcca.gov.gh\/motcca\/wp-json\/wp\/v2\/posts\/5914\/revisions"}],"predecessor-version":[{"id":6092,"href":"https:\/\/www.motcca.gov.gh\/motcca\/wp-json\/wp\/v2\/posts\/5914\/revisions\/6092"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.motcca.gov.gh\/motcca\/wp-json\/wp\/v2\/media\/5910"}],"wp:attachment":[{"href":"https:\/\/www.motcca.gov.gh\/motcca\/wp-json\/wp\/v2\/media?parent=5914"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.motcca.gov.gh\/motcca\/wp-json\/wp\/v2\/categories?post=5914"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.motcca.gov.gh\/motcca\/wp-json\/wp\/v2\/tags?post=5914"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}