{"id":6237,"date":"2025-07-01T17:00:35","date_gmt":"2025-07-01T17:00:35","guid":{"rendered":"https:\/\/www.motac.gov.gh\/?p=6237"},"modified":"2025-07-04T06:54:55","modified_gmt":"2025-07-04T06:54:55","slug":"in-every-hotel-room-every-tour-vehicle-every-restaurant-there-must-be-a-sense-of-who-we-are-tourism-culture-and-creative-arts-minister-urges-private-sector-to-embed-culture-and","status":"publish","type":"post","link":"https:\/\/www.motcca.gov.gh\/motcca\/in-every-hotel-room-every-tour-vehicle-every-restaurant-there-must-be-a-sense-of-who-we-are-tourism-culture-and-creative-arts-minister-urges-private-sector-to-embed-culture-and\/","title":{"rendered":"In Every Hotel Room, Every Tour Vehicle, Every Restaurant, There Must Be a Sense of Who We Are\u201d \u2014 Tourism, Culture and Creative Arts Minister Urges Private Sector to Embed Culture and Excellence in Hospitality"},"content":{"rendered":"<p>Accra, Ghana \u2013 July 1, 2025- Ghana\u2019s Minister for Tourism, Culture and Creative Arts, Hon. Abla Dzifa Gomashie, has made a compelling call for the country\u2019s private sector to embed culture and service excellence at the heart of every hospitality experience.<br \/>\n&#8220;In every hotel room, every tour vehicle, every restaurant, there must be a sense of who we are,&#8221; the Minister said at the official launch of the Eagles Hospitality School in Accra. \u201cEvery guest we serve is an ambassador and every moment a chance to shape a global perception of Ghana hence the need to train for excellence \u2013 not just for jobs.\u201d<\/p>\n<p>The event, which drew leading figures from the hospitality, tourism, and education sectors, marked what the Minister described as \u201cnot just the opening of an institution, but the beginning of a movement for service excellence in Ghana.\u201d<br \/>\nDrawing on her personal upbringing in Burma Camp, Hon. Gomashie emphasized the foundational values of discipline, respect, and cultural pride \u2014 values she said must guide every interaction within the tourism and hospitality industry. She expressed concern over the fading use of culturally respectful phrases such as \u201cYes, please,\u201d and simple gestures like standing to greet.<\/p>\n<p>\u201cThe true value in tourism is not measured by the size of our attractions alone,\u201d she said. \u201cIt is found in the warm smile of a receptionist, the cultural depth of a tour guide, and the memorable encounters that make visitors storytellers when they return home.\u201d<br \/>\nWith major cultural events like PANAFEST, Emancipation Day, and the Black Star Experience on the horizon, Hon. Gomashie stressed the urgency of elevating service delivery and deepening cultural identity within every touchpoint of the visitor experience.<\/p>\n<p>\u201cThis school must not stand alone,\u201d she stated. \u201cLet it be the heartbeat of a wider movement that celebrates our culture, trains our people, and elevates our place on the world tourism map.\u201d<br \/>\nFounder and Group CEO of the Eagles Hospitality School, Mr. Christian Asante, explained that the institution was born out of a long-held vision to raise the standard of service delivery in Ghana\u2019s hospitality ecosystem.<\/p>\n<p>\u201cWe believe that top-class service shouldn\u2019t be a luxury or imported from abroad,\u201d he said. \u201cOur hotels are being converted into classrooms, where students don\u2019t just learn theory, but gain hands-on experience from day one.\u201d<br \/>\nStakeholders from institutions such as Labadi Beach Hotel, ABSA Bank, and the Ghana Tourism Authority endorsed the initiative, affirming the growing need for practical training and professional discipline across the hospitality value chain.<br \/>\nSource: Public Relations Unit \u2013 MoTCCA<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Accra, Ghana \u2013 July 1, 2025- Ghana\u2019s Minister for Tourism, Culture and Creative Arts, Hon. Abla Dzifa Gomashie, has made a compelling call for the country\u2019s private sector to embed culture and service excellence at the heart of every hospitality experience. &#8220;In every hotel room, every tour vehicle, every restaurant, there must be a sense&hellip;<\/p>\n","protected":false},"author":5,"featured_media":6236,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6237","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-updates","category-1","description-off"],"_links":{"self":[{"href":"https:\/\/www.motcca.gov.gh\/motcca\/wp-json\/wp\/v2\/posts\/6237","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.motcca.gov.gh\/motcca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.motcca.gov.gh\/motcca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.motcca.gov.gh\/motcca\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.motcca.gov.gh\/motcca\/wp-json\/wp\/v2\/comments?post=6237"}],"version-history":[{"count":3,"href":"https:\/\/www.motcca.gov.gh\/motcca\/wp-json\/wp\/v2\/posts\/6237\/revisions"}],"predecessor-version":[{"id":6240,"href":"https:\/\/www.motcca.gov.gh\/motcca\/wp-json\/wp\/v2\/posts\/6237\/revisions\/6240"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.motcca.gov.gh\/motcca\/wp-json\/wp\/v2\/media\/6236"}],"wp:attachment":[{"href":"https:\/\/www.motcca.gov.gh\/motcca\/wp-json\/wp\/v2\/media?parent=6237"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.motcca.gov.gh\/motcca\/wp-json\/wp\/v2\/categories?post=6237"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.motcca.gov.gh\/motcca\/wp-json\/wp\/v2\/tags?post=6237"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}