Ghana has officially launched \u201cDecember in GH 2025,\u201d its flagship cultural and tourism campaign, with government leaders promising a revitalized, globally focused celebration of Ghanaian heritage. Held at the banquet hall in the Flagstaff House in Accra, the high-profile launch signals the country\u2019s ambition to position itself as a premier destination for cultural tourism and diaspora engagement.
\nThe Chief of Staff Hon. Julius Debrah led the launch with a passionate call to action, describing the initiative as a national movement rather than a government program. \u201cGhana has a product. If well managed, it will take its rightful place on the global stage,\u201d he said, urging Ghanaians across all sectors to promote the country\u2019s cultural wealth through digital storytelling and social media.
\nHighlighting Ghana\u2019s unique history, vibrant arts scene, and international recognition, Hon. Julius Debrah encouraged citizens and influencers alike to become brand ambassadors for the nation. \u201cIf you just post a 30-second video showcasing our music, dance, or culture and end with #DecemberInGH, that\u2019s marketing. That\u2019s nation branding,\u201d he stated.<\/p>\n
The Minister for Tourism, Culture and Creative Arts, Hon. Abla Dzifa Gomashie, who framed the campaign as a deeper cultural renaissance indicated that \u201cDecember in GH\u201d has evolved into more than a festive season. It is now a cultural movement, a global call to come home,\u201d she declared.
\nShe shared experiences from Nkyinkyim Museum, a creative spiritual space welcoming visitors from the diaspora, and called for sustainable practices in preserving Ghana\u2019s natural and cultural heritage. \u201cGhana has become the cultural capital of Africa,\u201d she said.
\nMaame Efua Houadjeto, CEO of the Ghana Tourism Authority (GTA), emphasized the economic significance of the campaign, revealing that over 200,000 international visitors arrived during the December 2024 season. This influx, she noted, created thousands of jobs and generated substantial foreign exchange.<\/p>\n
\u201cTourism is now a driver of innovation and livelihood,\u201d Houadjeto said. \u201cWe are no longer just selling destinations; we are curating experiences.\u201d She cited music, film, fashion, food, and heritage tours as key components of the campaign, while stressing the need for visa facilitation, private sector partnerships, and strong branding to remain competitive globally.
\nThe 2025 edition of \u201cDecember in GH\u201d will expand its reach beyond Accra, aiming for a nationwide celebration involving all regions, creatives, and diaspora communities. The campaign forms part of Ghana\u2019s broader black star experience strategy.<\/p>\n
As the country prepares for a packed calendar of December events, stakeholders say Ghana is ready to once again open its doors to the world, vibrant, innovative, and proudly rooted in its cultural identity.
\nSource: Delassie Mabel Awuku-PR-Unit-MoTCCA<\/p>\n","protected":false},"excerpt":{"rendered":"
Ghana has officially launched \u201cDecember in GH 2025,\u201d its flagship cultural and tourism campaign, with government leaders promising a revitalized, globally focused celebration of Ghanaian heritage. Held at the banquet hall in the Flagstaff House in Accra, the high-profile launch signals the country\u2019s ambition to position itself as a premier destination for cultural tourism and…<\/p>\n","protected":false},"author":7,"featured_media":6794,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6795","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-updates","category-1","description-off"],"_links":{"self":[{"href":"https:\/\/www.motcca.gov.gh\/motcca\/wp-json\/wp\/v2\/posts\/6795","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.motcca.gov.gh\/motcca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.motcca.gov.gh\/motcca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.motcca.gov.gh\/motcca\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.motcca.gov.gh\/motcca\/wp-json\/wp\/v2\/comments?post=6795"}],"version-history":[{"count":1,"href":"https:\/\/www.motcca.gov.gh\/motcca\/wp-json\/wp\/v2\/posts\/6795\/revisions"}],"predecessor-version":[{"id":6796,"href":"https:\/\/www.motcca.gov.gh\/motcca\/wp-json\/wp\/v2\/posts\/6795\/revisions\/6796"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.motcca.gov.gh\/motcca\/wp-json\/wp\/v2\/media\/6794"}],"wp:attachment":[{"href":"https:\/\/www.motcca.gov.gh\/motcca\/wp-json\/wp\/v2\/media?parent=6795"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.motcca.gov.gh\/motcca\/wp-json\/wp\/v2\/categories?post=6795"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.motcca.gov.gh\/motcca\/wp-json\/wp\/v2\/tags?post=6795"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}