Accra, Ghana \u2014 October 25, 2025: Minister of Tourism, Culture and Creative Arts, Hon. Abla Dzifa Gomashie, has reaffirmed the government\u2019s commitment to empowering Ghana\u2019s creative and beauty industries, describing them as \u201cstrategic economic drivers\u201d essential for national transformation.
\nSpeaking at the 9th Ghana Beauty Awards (GBA) organized by Make-Up Ghana, Hon. Gomashie praised the event as a credible platform that continues to celebrate excellence, innovation, and resilience within Ghana\u2019s beauty, fashion, and wellness sectors. She extended greetings from President John Dramani Mahama, emphasizing that his administration remains committed to strengthening the creative and tourism ecosystem.<\/p>\n
\u201cThe creative and tourism sectors remain vital engines for national renewal and progress,\u201d she said. \u201cThe fact that I\u2019m Minister for Tourism, Culture and Creative Arts reflects our belief in the sector\u2019s power to drive change.\u201d
\nThe Minister commended the event\u2019s theme, \u201cThrive,\u201d as a call for resilience and growth, urging beauty professionals to build ethical, sustainable, and globally competitive brands that embody Ghanaian creativity. She cited the global beauty industry\u2019s worth of over $700 billion, highlighting its role as a source of \u201clivelihood, dignity, and empowerment for thousands of young people.\u201d
\nHon. Gomashie also reaffirmed her Ministry\u2019s dedication to the Black Star Experience strategy framework, designed to position Ghana as a leading African lifestyle and cultural destination. \u201cIt is not an event; it is a lifestyle, a change of mind, and an acceptance of who we are as Africans,\u201d she said.<\/p>\n
Also addressing the ceremony, George Opare Addo, Minister for Youth Development and Empowerment, called for stronger public-private collaboration to bridge the gap between raw talent and real opportunity. He noted that Ghana\u2019s creative economy contributes significantly to GDP and holds vast export potential.
\nThe 2025 Ghana Beauty Awards, held at the Labadi Beach Hotel, celebrated excellence across makeup artistry, skincare, hair, fashion, education, and innovation. The event, powered by Labadi Beach Hotel, Feel Naturals, Marie Noelle Spa & Salon, and other partners, featured musical and comedy performances alongside Lifetime Achievement Awards.<\/p>\n
Top winners received prizes, including an all-expense-paid trip to Barbados and the 2026 GRAMMYs, underscoring the event\u2019s growing international recognition.
\nThe Ghana Beauty Awards continues to serve as a catalyst for professionalism and innovation in Ghana\u2019s beauty and creative industries, reinforcing the nation\u2019s position as a creative powerhouse in Africa.
\nSource: Delassie Mabel Awuku-PR-Unit-MoTCCA<\/p>\n","protected":false},"excerpt":{"rendered":"
Accra, Ghana \u2014 October 25, 2025: Minister of Tourism, Culture and Creative Arts, Hon. Abla Dzifa Gomashie, has reaffirmed the government\u2019s commitment to empowering Ghana\u2019s creative and beauty industries, describing them as \u201cstrategic economic drivers\u201d essential for national transformation. Speaking at the 9th Ghana Beauty Awards (GBA) organized by Make-Up Ghana, Hon. Gomashie praised the…<\/p>\n","protected":false},"author":7,"featured_media":6817,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-updates","category-1","description-off"],"_links":{"self":[{"href":"https:\/\/www.motcca.gov.gh\/motcca\/wp-json\/wp\/v2\/posts\/6818","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.motcca.gov.gh\/motcca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.motcca.gov.gh\/motcca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.motcca.gov.gh\/motcca\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.motcca.gov.gh\/motcca\/wp-json\/wp\/v2\/comments?post=6818"}],"version-history":[{"count":1,"href":"https:\/\/www.motcca.gov.gh\/motcca\/wp-json\/wp\/v2\/posts\/6818\/revisions"}],"predecessor-version":[{"id":6819,"href":"https:\/\/www.motcca.gov.gh\/motcca\/wp-json\/wp\/v2\/posts\/6818\/revisions\/6819"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.motcca.gov.gh\/motcca\/wp-json\/wp\/v2\/media\/6817"}],"wp:attachment":[{"href":"https:\/\/www.motcca.gov.gh\/motcca\/wp-json\/wp\/v2\/media?parent=6818"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.motcca.gov.gh\/motcca\/wp-json\/wp\/v2\/categories?post=6818"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.motcca.gov.gh\/motcca\/wp-json\/wp\/v2\/tags?post=6818"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}